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Strategic Management Assessment. Case Sudy

Question 1.

You have been retained as a professional advisor by Mark and Jenny to prepare a detailed strategic analysis of the business and the external dynamic environment in which the business tries to compete. Please note: You are advised to demonstrate your knowledge and appropriate application of at least three (3) analytical tools/techniques to both illustrate and support your answer.

                                                                                                                        (30 marks)

Question 2.

You are requested to briefly present three (3) possible strategic alternatives based on your analysis (performed in question 1).

Please note: Your answer to this question should demonstrate your knowledge of the breath of strategic alternatives available as well as your creativity in their application as possible strategies for this business.

                                                                                                                        (30 marks)


Question 3.

Having now closely analysed the business (in questions 1 & 2 above), you are advised to prepare in detail, one appropriate strategy for the future, including advice on implementation and review.

Please note: It is expected that your research undertaken for the proposed strategy reflects current trends in the services sector.        

                                                                                                                            (40 marks)