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People have personal feelings, desires, fears and hopes, likes and dislikes, attitudes, views and
opinions. They form a sort of emotional filter around the mind, and influence the way we respond
to messages that we receive and to new experiences. Factors like the time, the place and the
circumstances of a particular communication also influence our understanding and response. Problems
of understanding, interpretation and response to communication arise partly from our socially-learnt
attributes and partly from our personal attributes. These are called socio-psychological barriers.