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Sales and Marketing Plan: Include the following subheadings
– Customers and Suppliers: Describe the market segment you will be serving. What purchasing terms/deals would you provide to them (e.g., if you target students, will you give student discounts)?
Suppliers: Describe your suppliers. What would you buy from them and what purchasing terms/deals would you expect from them?
– Promotion Strategies: Describe the promotional methods/strategies you would use to attract customers, and why you think those strategies would be favourable for your target market.
– Pricing and Distribution Strategies: Describe your pricing and distribution strategy.
– Customer Service Policy: Describe at least two key customer service policies you would use to attract and retain customers (e.g., return policy, price matching, complaint resolution system, etc.)