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Customer research is very to every organization.

  1. Explain why you think consumer research is key for a company such as Starbucks.
  2. Research what Design Thinking is and explain what it is.
  3. Discuss how Design Thinking can be helpful to Starbucks.
  4. What are some of the challenges Starbucks currently faces and how can they utilizes the different types of research to overcome those challenges.