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Speech #2 Guidelines: Organization Speech

(Student Learning Outcomes 1, 3, & 4)

The primary purpose of informative speaking is to ensure an audience’s clear understanding of the ideas presented.  In this speech, you will be selecting a NON-PROFIT ORGANIZATION  (The Red Cross, Mothers Against Drunk Driving, and the Humane Society are a few examples) that you believe strongly in and inform your audience about it.  Again, your goal with this presentation is to inform us about your organization, not persuade (we’ll get to that later!), so while I am asking you to pick something to care about, be sure to reign in the desire to convince your audience to take an action.  The body of your presentation should cover the following:

  • Background information (the history of the organization; how it was formed; mission statement, etc.)
  • The purpose of the organization
  • Recent work the organization has done or things are done to advance the social cause it works for
  • Recent news (on the local, national, or global level) surrounding your topic.

To have a successful presentation, drawing upon the lessons from our previous presentations will help you. In addition, I’ll be looking for you to incorporate a variety of supporting materials, as well as outside research and evidence (Chapter 7 of the textbook; our course videos). I’ll also look for you to incorporate attention & interest factors through your language (Chapters 10 & 15). Additionally, where relevant, you may wish to incorporate a presentation aid (Chapter 13).


  • You have 4-5 minutes for the speech. Your speech is to be no longer than 5 minutes in length.
  • Adhere to principles of clear explanation (found in chapter 8 – organizers such as signposts, enumerations, etc.), emphasis cues, and definitions are appropriate
  • Include at least 3 valid source citations in the body of the speech and cite them verbally in the speech [Click on Oral Citations Tab under Speech Resources for help on this]
  • Incorporate a range of supporting materials (clear examples, authority/layperson testimonial, statistics, definition)
  • Utilize strong vocal and physical delivery (utilization of the space, gestures, eye contact / proper pacing, volume, enunciation, and pitch)