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  1. Students to read, view and analyze the case study, Harrah’s Entertainment, Inc(this is in attachment) and write a memo addressed to your client (Six Flags Entertainment Corporation).

  2. This memo summarizes your findings and your proposed action items based on your CRM Strategy & System Group Project and the client that you are representing. This is an individual assignment with the goal of helping to launch your Group Project work while gaining valuable insights into CRM best practices. Individual students need to consider CRM variables such as: Competitive Differentiation, Target Audience(s), Customer Database, Human Capital, Operations and Product/Service Offerings.
  3. Students may include graphs, diagrams and other supporting images,need citation.