The textbook used in Class is MKTG 13th Edition Charles W. Lamb; Joe F. Hair; Carl McDaniel ISBN-13 978 0 357 127810
Attached are the instructions.
- The paper must have your name, course, and assignment name in the HEADER section
- Must be double Spaced (easier for me to grade)– 12 points font – New Time Roman or Calibri or Arial font
- No additional spaces between paragraphs