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Beginning your Brand Extension Marketing Plan: The Product Proposal

You will be completing multiple components of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. This guide provides an outline for the components.

As you begin your project, you need to first assume you have the role of a marketing manager for one, new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.

Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.

Tesla Smartphone was chosen to be the NEW product.

Draft with feedback will be uploaded, revision is needed.