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Competitor Analysis -Compare and contrast your product and the competition’s product.
– Brand name, Features, Package, etc. Competitor’s prices, promotion and advertising methods
4. Detailed Marketing Plan (IMC) – a. Marketing Objective – forecast market share and sales volume
b. Marketing Strategy – clear and specific identification and description of the target market
c. Marketing Mix – Product, Promotion, Price, Distribution. USA Northeast URBAN Inniskillin Cabernet Franc Icewine