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For a company of your choice, critically analyse the role of CRM (Customer Relationship Management) and IMC (Integrated Marketing Communications) within the organisation under the following headings:

  1. Critically analyse their traditional and digital communications.
  2. Demonstrate – using examples and visual examples – how effective or not, their Integrated Communications Strategy is
  3. Are they a customer centric company? Show with relevant examples.
  4. Does their CRM strategy inform their communications strategy? If not, recommend how it might.
  5. Do they use a push, pull or profile communications strategy in their marketing communications? Do they use a combination of all three? Demonstrate with practical examples