For a company of your choice, critically analyse the role of CRM (Customer Relationship Management) and IMC (Integrated Marketing Communications) within the organisation under the following headings:
- Critically analyse their traditional and digital communications.
- Demonstrate – using examples and visual examples – how effective or not, their Integrated Communications Strategy is
- Are they a customer centric company? Show with relevant examples.
- Does their CRM strategy inform their communications strategy? If not, recommend how it might.
- Do they use a push, pull or profile communications strategy in their marketing communications? Do they use a combination of all three? Demonstrate with practical examples