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international marketing case analysis on IKEA
essay analysis and strategy work to discuss IKEA’s marketing mix.  
IKEA’s Marketing Mix Critical Internal Marketing Component 
(Select one or more of the component(s) of IKEA’s mix that is most important for their success and discuss the company’s strategies and past and current specifics regarding that component of their marketing mix.
(pricing, promotion, product, placement/distribution strategies) 
Address the following :
Is Ikea destined to succeed everywhere it cares to establish itself? 
Discuss this from an international marketing perspective bringing in concepts. 
What are IKEA’s greatest challenges? How will they overcome them? 
What should be their strategy focus going forward (relate to the component(s) of the marketing mix you selected earlier.)