Imagine that you are a marketing consultancy, specializing in consumer trends and you have to formulate practical implications and recommendations for businesses in a given country related to a specific consumer behavioural trend.
You can choose any trend but the country you choose should be a EU country or USA or India
Detailed information is in the files.
You can find a complete guide to the APA referencing system on the following page: https://www.mendeley.com/guides/apa-citation-guide.
The Euromonitor report is available at: https://go.euromonitor.com/white-paper-EC-2022-Top-10-Global-Consumer-Trends.html. .