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Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery.  This facility is tailored to treat infants suffering from severe medical complications upon delivery.  The program director is deciding whether to use an emotional or rational appeal in advertising copy.  What are the considerations in this decision?

Discussion Requirements:
  1. Your initial post should be at least 200 words.
  2. Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.
  3. State your position on whether you agree or disagree with your peer’s statements.
  4. Correct grammar, spelling, and punctuation are expected.
  5. APA format with at least one cited reference (APA format).
Note:  A rubric will be used to assess the completion of the discussion questions.