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Digicel is a Jamaica based company with mobile telecommunication products.

  1. Discuss three risks Digicel takes by entering into the markets that they do.
  2. As Digicel enters into different regions, what are three ways that Digicel can learn about the cultural differences in those countries.
  3. In many ways Digicel has to apply customized marketing to meet the cultural needs of these regions. However could excessive customization hurt Digicel?