Digicel is a Jamaica based company with mobile telecommunication products.
- Discuss three risks Digicel takes by entering into the markets that they do.
- As Digicel enters into different regions, what are three ways that Digicel can learn about the cultural differences in those countries.
- In many ways Digicel has to apply customized marketing to meet the cultural needs of these regions. However could excessive customization hurt Digicel?