Define and discuss the concept of marketing mix in tourism and hospitality sector

• Make sure to answer the question.

• Structure your argument clearly and logically.

• Critique, analysis and evaluate your argument. Use examples, research and references.

Question 1 (5p):

Define and discuss the concept of marketing mix in tourism and hospitality sector. Use

relevant examples.

Question 2 (5p)

A well-established hotel decided to develop a new product. Discuss what kind of alternatives

this hotel has when developing new products. Use relevant examples.

Question 3 (10p)

Discuss the major factors changing the face of today’s marketing communications (With

relevant examples). Compare and contrast traditional and digital marketing communications in tourism and hospitality. What could we expect in the future in terms of marketing communications channels and practice in tourism and hospitality sector?

Question 4 (10p)

Discuss the difference between market segmentation, targeting, differentiation and

positioning (with examples from tourism and hospitality sector).

Question 5 (10p)

Discuss, using relevant examples, why a restaurant would consider cutting its price. Why would a hotel consider price-cutting? Compare and contrast price policies of the restaurant and the hotel.

Question 6 (10p)

You are a marketer at a Destination marketing organisation (DMO) of your hometown. Discuss

if there is any difference between marketing of a destination and marketing of a product. How does a marketing process look like in marketing your hometown as a destination? What

geographical markets will you focus on and why while marketing your hometown as a destination?