Customer Expectations
PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?
Consumer Decision Making Process
Consumer Decision Making Process
PROMPT: Describe the decision-making process for a Tesla Cybertruck vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and postpurchase evaluation