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analyse the existing business strategy of any company

This assignment requires you to analyse the existing business strategy of a company of your choice.  As part of the coursework assessment, you must analyse, in detail, the existing business strategy of your chosen organisation in the form of an individual academic report and provide a set of strategic recommendations for that organisation based on the analysis you conducted. The summative assessment will require you to think critically, be able to analyse, evaluate and then apply concepts and theories taught during the module in the reassessment. Ideally, you should apply your own research skills in finding information and use your own initiative to develop insights into business strategy.

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