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Introduction: definitions of relevant concepts or frameworks that show you have a strong grasp of the topic: what is the current academic understanding of the concept or framework and what it is used for etc.


Complication: Follow up with complications raised by the application of the concept or framework in practice: what is it that is unclear or problematic about the concept or framework when used or applied? Or how is the concept being challenged by current trends?


Implications: Suggest a comprehensive range of implications to strategy analysis that may arise from these issues: what can go wrong with the understanding we have or how useful or not it can be?


Conclusions: What then should we do? Reflect on conclusions and how best adjustments can be made if any or possible? And suggest what else needs to be done – even in terms of more research?