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Visit the Growth Marketing Conference article: “Brand Advocacy: 9 Ways to Turn Your Customers Into Advocates (Links to an external site.)“, or download the Pdf version  Download Pdf version.


Pick ONE of the following global brands:

  • Samsung
  • Ford
  • Yamaha
  • Gerber
  • Disney
  • American Express
  • Zara
  • Beretta
  • FedEx
  • Lego
  • Rolex


Out of the 9 methods of turning customers into brand advocates, how many apply to the brand you’ve chosen?

Which digital media channels does the brand utilize, in order to encourage user-generated content, and/or advocacy?

Based on your knowledge and expertise, how can the brand you’ve chosen improve, or expand, its relationship with target audiences, thus creating new brand ambassadors in the long run?


Must include a Title Page.

Double-spaced, Font 12, APA format. 

Must include a References Page, which would cover the company that you are researching with regard to the article (must contain at least 1 reference minimum).