Hsi, chen, Liang et al. (2006), explored the relationship among service quality, customer
satisfaction and loyalty in the leisure industry to provide operators with a reference to
improve their quality. The review done by them focused investment decisions, development
mechanism and strategies of sightseeing towns in the leisure industry. A questionnaire
survey was conducted on visitors to Yueh-Mei Sightseeing Sugar Mill in Taiwan. The
results indicated that the partial demographic statistics variable has significant relationship
with service quality, customer satisfaction and loyalty in the leisure industry while
significant differences show between importance and satisfaction of service quality of
leisure industry. Along with this they have confirmed that satisfaction of leisure industry
service quality and overall customer satisfaction have significant relationship with customer
loyalty.