Conduct an internal analysis of the corporation SoFi (Summary of the topic is in the picture) The main point is the speaker’s notes.
i. Identify the portions of the company’s value chain that contribute the most towards the firm’s competitive advantage. Remember that a value chain is a tool for understanding the way that inputs are turned to outputs within the scope of the company’s own operations, so your answer should reflect that. Consider the broad divisions within the company and the order in which these divisions operate to turn inputs into outputs (eg. design and engineering would come before sales or aftermarket support)
ii. Identify the portions of the company’s resources that contribute the most towards the firm’s competitive advantage. They could be tangible resources (eg. real estate, manufacturing plants), intangible resources (eg. intellectual property), or human resource advantages (eg. skilled engineers). Cover a resource that you have not already
iii. Identify at least one way that the company has attempted to defend its competitive advantage from being copied/imitated by other companies. What makes this company unique? Does it have a sustainable competitive advantage?