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Social media in particular has been a game changer for brand building, customer relations, and customer

satisfaction. Shoppers are increasingly turning to social media for retail and often look for help with buying decisions. With that shift, consumers have paved a new purchase journey for retailers to follow. Many

businesses adopting social media as a promotional mechanism often use social media solely as if it were a traditional one-way ad instead of a two-way communication channel. The following are several common

types of business messages in social media that attract customer activity:

  • Promotions and discounts
  • Latest product information
  • Customer support
  • Entertaining content
  • Ability for customers to offer feedback

Your task is to type at least 300 words describing your business message and explaining what you see as the best social media channel to present this message. This assignment has two parts: the business

, and the analysis/justification/evaluation of which social media channel you should use to present the

business message.

Part 1

Pick a business  you like or you buy from that you want to use for this assignment. To create your business message, first decide on one goal: a)Increase sales or b) Build affinity with your customers. You can use

the bullet points above and any content from this module to decide on the type of business message you want to share.

Part 2

Choose a social media platform that best fits your message—you can use any social media channel presented in this module.

In the Text Entry box, type at least 300 words to explain/analyze why this social media channel is the right one for the message (this could focus on why the other options are not good). Explain how you would

measure whether the message was successful (because what is the point if it isn’t successful?). In your

paper, you should also describe how a successful business message presented on social media can

impact customer loyalty, ensure customer retention, and expand publicity. Make sure to cite any sources.