Factor Analysis of Consumer Satisfaction and Behavioral Intention
As the number of statements in both the variables were few and they have been
clubbed under single factor only and thus couldn’t be rotated, Sothe Eigen value was
3.623 and 2.673 for Consumer Satisfaction And Behavioral Intention respectively and
percentage of variance expalined is 90.586 and 89.085 for Consumer Satisfaction And
Behavioral Intention respectively. Both the variables have been explained in detained in