PART 1: Ad Age

AdvertisingAge magazine started in Chicago in 1930. AdvertisingAge is a trade publication (Link: https://www.smartcapitalmind.com/what-is-a-trade-publication.htm)–a narrowly targeted magazine that serves a business-related audience. If you are going into advertising you will want to read AdAge.
Ad Age is now a global media brand publishing analysis, news and data on marketing and media.

Visit Ad Age’s Twitter page Twitter.com/adage (Link: https://twitter.com/adage), Facebook page Facebook.com/AdAge/ (Link: https://www.facebook.com/AdAge/.), or Instagram Instagram.com/adage (Link: https://www.instagram.com/adage/).

1. 1. 1. What is a Trade Magazine?
      2. After visiting Ad Age’s Twitter, Facebook, or Instagram, what content/topics are covered in the magazine?
      3. What articles look interesting to you and why? Would you subscribe to this magazine?
      4. List three other Trade Magazines. Include links to these magazines.

(250 minimum word count)
place your word count in parenthesis at the end of your response

PART 2: Advertising Campaign

Choose one group from the VALS Framework (“Advertising” chapter, p. 339) that you want to target.

Create a product for the SPRING MARKET (Link: https://www.fastcapital360.com/blog/spring-marketing-slogans-campaign-ideas/). You can think about important days in spring: Spring Break, International Women’s Day, St. Patrick’s Day, the official first day of spring, April Fool’s Day, Easter, Mother’s Day, and Earth Day. For example, it can be a new clothing or jewelry line for spring break travelers, a board game about April Fool’s Day, a new vegan food truck/cart for Earth Day, a spa day package for moms on Mother’s Day, a new organic sunscreen line, etc.

1. Describe your product in detail
2. Create a name for your product and slogan.
3. Which VALS group (p. 339) are you targeting and why? What demographics/psychographics would your advertising campaign try to reach?
4. How much would the product cost for consumers? Why? (remember your target audience)

(250 minimum word count)
place your word count in parenthesis at the end of your response

Example of a slogan. “Think Different” for Apple or “Just Do It” for Nike:

PEER REVIEWS
Leave two Peer Reviews. 70 word minimum for each Peer Review.

NOTE TO WRITER: I will give you two of my classmates initial responses to respond too once you finish the stuff I mentioned above 👆.